Potential customers trust online reviews.Per Google Support, keeping your business information up-to-date can help your company’s local SEO, improving your odds of showing up higher in search results.
Managing customer feedback on your Google Business Profile and responding to reviews helps SEO (search engine optimization).Google generates 90 percent of all search engine traffic, so if you have to pick one search engine to prioritize, choose Google Search. How your business appears in organic search results - including the star ratings and reviews - has an enormous influence on if people click to see your website. Organic search engines drive more than half of all website traffic for businesses.One study found that online reviews found on Google Maps, Yelp and social media influence up to 93 percent of consumers’ purchase decisions. Google reviews impact whether customers ultimately complete a transaction with a business or not.The higher the placement, the more traffic to your online presence and, ultimately, your physical presence.
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